About

BEYOND ORDINARY.
BEYOND INFLUENCE.

Welcome to the World's Premier System for Iconic Brands

“Kathryn is the best marketing mind I’ve ever worked with in 25 years of running businesses.”

ERIC LOCHTEFELD

9-Figure Entrepreneur & Investor

as seen on

THE EVOLUTION

OF ICONIC

What began as a vision to elevate brands beyond the ordinary has become the defining force in iconic empire building.

Today, Iconic Empire stands as the world’s premier platform for extraordinary individuals ready to transform their influence into empire. Between our programs, trainings, agency and partnerships – we support experts to become Icons and build their Empires.

OUR PHILOSOPHY

ICONIC ISN'T GIVEN. IT'S CLAIMED.

We believe:

True power lies in ownership, not just influence
Real wealth comes from controlled ecosystems, not borrowed platforms
Lasting legacy requires sophisticated architecture, not just content creation
Global impact demands strategic empire building, not just brand building

THE ICONIC

Difference

WHY THE WORLD'S MOST INFLUENTIAL CHOOSE US

UNPARALLELED
Expertise

ELITE
Network

PROVEN
Results

Iconic Empire partners exclusively with select brands, celebrities, and transformational leaders ready to build their legacy empires. Schedule a conversation and we can discuss working together.

You’re the best in the world…

Why partner anything less?

Let’s face it.

Most agencies and training companies are pretty unremarkable.

Watering down your content
Misrepresenting your brand
Compromising your genius

And even IF you find a diamond in the rough of either…

Most marketing agencies can’t properly represent your brand
And most training companies can’t systematically scale your business

ICONIC EMPIRE GIVES YOU THE BEST OF BOTH.

Helping you build your Iconic Empire AND represent you as you bring it out to the world.

So you can become the Iconic leader you were put on this Earth to be.

This is more than what we do…

THIS IS WHO WE ARE.

Ready to experience it for yourself?

meet the architect

KATHRYN PORRITT

Founder & CEO,
Iconic Empire

After building and selling her multi-million dollar empire, Kathryn made a decision that would reshape the personal branding industry: to work exclusively with extraordinary individuals ready to claim their iconic status.

What started as a carefully curated luxury branding agency quickly evolved into something unprecedented: the world’s premier agency for iconic brands seeking global domination – moving from just personal brands to working with experts across all categories such as interior designers, real estate agents, financial planners, speakers, authors, consultants… you name it – to help them build their empires, and become the ONE choice in their niche.

Under her leadership, Iconic Empire has become the definitive force in:

The Iconic Team

United by an extraordinary mission: to transform select brands into undeniable global icons.

Our team comprises:

Each hand-selected for their exceptional expertise and proven track record in building iconic empires.

Our CEO & Founder

Kathryn Porritt

WHAT MAKES YOU ICONIC?

My ability to see the biggest vision for everyone – I see the biggest version of possibility for people, brands, deals – and not being the least bit scared to bring that into reality.

WHAT IS YOUR AUDACIOUS DREAM?

To live 50/50 at home and wherever we want. The biggest pleasures we have had are in travel with our loved ones, so facilitating this in the next few years is not just a dream, it’s what we’re actualizing.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

So many… my favorites are Dolly Parton, Shonda Rhimes, Martha Stewart, Sir Richard Branson… because they see the biggest vision, have bravely made it come to life and have literally shifted paradigms with their genius. I also believe our Iconic clients are extraordinary. Watch out world – their names will soon be on your list of Icons of all time too.

Meet Our Team

Kerry Sheppard

Brand Manager

WHAT MAKES YOU ICONIC?

I see what people can’t yet see in themselves. After 25 years building businesses, coaching entrepreneurs globally, and generating over $100M in sales, I’ve developed an instinct for identifying what makes a person or brand truly extraordinary and building the strategy to match. I don’t just position brands. I build empires.

WHAT IS YOUR AUDACIOUS DREAM?

To build a body of work that funds a life of genuine freedom. Travel, laughter, and time with the people I love most. Work that makes a real difference for clients and communities. A legacy my kids are proud of. I want to be generous with my time, my resources, and my presence, and I want to do it all with peace and joy. That’s the empire I’m building.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

Kendra Scott. She built a billion dollar brand from her kitchen table in Austin, Texas, with family, generosity, and joy at the center of everything. What moves me most is that her success never came at the expense of her values. She gives back in a real and generous way, she shows up fully for her family, and she built something that reflects who she actually is. That’s the standard. Build something extraordinary and stay completely yourself while you do it.

PENNY MEALING

Brand Manager

WHAT MAKES YOU ICONIC?

I love being immersed in momentum and genuinely thrive when I’m busy and in motion. That energy translates directly into how I work: I bring a highly organised, meticulous approach to every detail. I’m drawn to planned, structured environments and love a well-considered roadmap, that same precision shows up in how I design and manage client journeys. I don’t believe in one-size-fits-all solutions. Instead, I focus on creating tailored, carefully mapped-out strategies that align with each client’s goals, ensuring every detail is intentional and every step builds toward meaningful outcomes.

WHAT IS YOUR AUDACIOUS DREAM?

To show my daughters that ambition and adaptability can coexist, that a meaningful life is built through considered risk-taking, intentional pivots, and continuous growth. I aim to lead by example, combining courageous decision-making with calm, precise execution, and creating a life where growth is both intentional and limitless.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

Melanie Perkins, an Australian founder who has redefined global design accessibility through clarity of vision, disciplined execution, and remarkable scalability. Her ability to take a complex problem and turn it into something simple, intuitive, and globally impactful reflects the power of structured thinking, persistence, and long-term vision. She is a standout example of how thoughtful design and meticulous iteration can create worldwide change.

Rachel Coutlis

Booking Manager

WHAT MAKES YOU ICONIC?

What makes me iconic is my ability to stay calm, grounded, and solution-focused in the middle of chaos. Working in fast-paced environments has taught me how to navigate pressure with composure, adaptability, and confidence. I’ve learnt that true leadership is often about being the steady presence others can rely on, especially when things feel overwhelming. No matter how busy or unpredictable things become, I pride myself on bringing clarity, organisation, and a sense of calm to every situation.

WHAT IS YOUR AUDACIOUS DREAM?

My audacious dream is to become a true lady of leisure, travelling the world and experiencing different cultures through food, people, and connection. I would love to spend my life exploring hidden gems, dining at incredible restaurants, wandering through local markets, and immersing myself in the unique traditions of every place I visit. For me, food tells a story, and the idea of building a life filled with adventure, beautiful experiences, and meaningful moments around the world is incredibly exciting.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

I consider Jacinda Ardern to be an icon because of the way she has redefined modern leadership with empathy, strength, and authenticity. She has shown that compassion and decisiveness can coexist, and she led through some incredibly challenging moments with grace and humanity. I deeply admire how she balanced motherhood while leading a country, all while remaining grounded and genuine. Her ability to lead with both emotional intelligence and conviction has made her an inspiring example of what strong leadership can look like.

BEA VERGARA

Designer

WHAT MAKES YOU ICONIC?

My authenticity and my commitment to continuous growth, both in business and in life. Whether it’s pushing myself in my fitness journey or evolving as a leader, I always show up as my real self. I lead with heart, resilience, and the determination to keep moving forward, no matter the obstacles. I’m passionate about creating a lasting impact and inspiring others to level up and become the best version of themselves.

WHAT IS YOUR AUDACIOUS DREAM?

My audacious dream is to empower thousands of entrepreneurs and freelancers, especially in the Philippines, to build businesses that give them financial freedom while living life on their own terms. I want to create a ripple effect of transformation, where people embrace their full potential, balance success, health, and purpose, and create a life they love.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

I consider Leila Hormozi to be an icon. Her balance of strength, humility, and leadership is inspiring. She’s built multiple successful businesses while staying true to herself, lifting others up, and showing the power of resilience and hard work. I admire how she leads with both heart and strategy, proving that success doesn’t have to come at the cost of authenticity or kindness.

Zena Arroyo

Social Media Coordinator

WHAT MAKES YOU ICONIC?

My passion for helping others succeed, never confining myself to a role. I continuously grow my skills to show up fully for the people I serve. When a door closes, I don’t see failure. I see redirection. I believe every setback is quietly pointing me somewhere better.

WHAT IS YOUR AUDACIOUS DREAM?

To travel the world with my family while doing work that truly matters. And somewhere in between the adventure, a peaceful farm to come home to. A place to breathe, slow down, and simply be.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

Lea Salonga. A girl from Manila who became a Broadway legend and Disney princess voice, proving where you come from never limits how far you can go. Her resilience reminds me that redirection is never defeat. As a fellow Filipino, she makes me proud every day.

TAUSEEQ ASHRAF

Tech Manager

WHAT MAKES YOU ICONIC?

I don’t just build – I obsess over the details until everything clicks. I catch the things most people scroll past, fix the things no one asked me to fix, and won’t sign off until it feels right. What drives me is that moment a client sees something come to life exactly the way they imagined it. That never gets old.

WHAT IS YOUR AUDACIOUS DREAM?

To live and work from coastlines around the world – laptop open, ocean in sight,
building things that matter. Hit every goal I’ve set for myself first, then share my
story to inspire others to design a life without borders.

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

Kathryn Porritt. I’ve watched her build an entire ecosystem – and do it with a level of precision and boldness that most people only talk about. She showed me what it looks like when someone truly operates at the level they teach. That raised my own standard for everything I build.

GIAN MONTENEGRO

AI Specialist

WHAT MAKES YOU ICONIC?

I build AI Systems for founders who refuse to run their company from inside the inbox.

WHAT IS YOUR AUDACIOUS DREAM?

I dream of creating a product that will positively impact people in all walks of life

WHO DO YOU CONSIDER TO BE AN ICON? WHY?

Andrej Karpathy. He builds AI from first principles in public, and he refuses to gatekeep what he knows. Most people in AI either talk over their audience or sell them a black box. Karpathy does neither. He shows the work. That’s the standard I hold myself to. The founders I build for don’t just get a system that works, they understand why it works, and they get to keep that understanding.

Kathryn Porritt

CEO & Founder

What makes you Iconic?

My ability to see the biggest vision for everyone – I see the biggest version of possibility for people, brands, deals – and not being the least bit scared to bring that into reality.

What is your audacious dream?

Who do you consider to be an Icon? Why?

Matteo Villa

CHIEF TECHNOLOGY OFFICER

What makes you Iconic?

My analytical approach and quick thinking. I can grasp the overall picture of a project and see the ramifications of a choice from different points of view.

What is your audacious dream?

To find the perfect place to live (enjoying the search).

Who do you consider to be an Icon? Why?

Adriano Olivetti. He was a pioneer of innovation across multiple aspects of his company: products, design, production process, workers welfare, gender equality and much more. “Often the term utopia is the easiest way to sell off what one doesn’t have the will, capacity or courage to do. A dream seems a dream until you begin to work on it. Then it can become something infinitely bigger.”

Penny Mealing

Brand Manager

What makes you Iconic?

I absolutely love being a part of my client’s journey to success! I will find every possible way and option that suits them- not one shoe fits all and I thrive on customising and watching them reap the benefits of their hard work.

What is your audacious dream?

To show my daughters their dreams can truly become a reality. Creating a life where we’re not afraid to take a chance, pivot and continue to grow!

Who do you consider to be an Icon? Why?

Aretha Franklin – With a legendary career spanning several generations and a multitude of genres, she well and truly earned her title, “The Queen of Soul.” A household song, “Respect”, not only continues to get us on the dance floor but reminds us of her journey and passion for women’s equality and respect becoming a role model for women and African Americans during the civil rights era.

Kerry Sheppard Ray

Brand Manager

What makes you Iconic?

I can see the full potential in brands and people and turn that vision into a reality. My strategic approach combines creativity with a results-driven mindset, allowing me to consistently deliver high-impact outcomes for clients.

What is your audacious dream?

To build a portfolio of successful global brands while maintaining a life of balance and freedom. I want to travel with my family while continuing to grow businesses that make a real difference.

Who do you consider to be an Icon? Why?

I admire Oprah Winfrey and Elon Musk for their ability to transform industries and impact culture on a massive scale. Both have shown incredible vision, resilience, and an ability to innovate, which I aim to reflect in my own work.

Rachel Coutlis

BOOKING MANAGER

What makes you Iconic?

That in the midst of chaos, I have learnt how to stay calm and in control.

What is your audacious dream?

To be a lady of leisure, traveling the world trying all different cuisines!

Who do you consider to be an Icon? Why?

Jacinda Ardern. She’s conquered motherhood and running a country. Her leadership capabilities and decisions are incredible.

Kristeen LaBrot-Widmyer

Event Manager

What makes you Iconic?

I remain true to myself and my values, while also honoring and respecting differing perspectives.

What is your audacious dream?

To achieve financial freedom, allowing me to spend time with husband and children, while also working on causes close to my heart — advocating for autism acceptance and animal rights.

Who do you consider to be an Icon? Why?

Taylor Swift is undeniably iconic. Her gift lies in articulating complex human emotions through her music. With every album she drops, it’s like she’s narrating our own experiences of love, heartbreak, and self-discovery. What truly sets her apart is not just her immense talent, but also her authenticity, resilience, and unwavering commitment to her beliefs.

SYBIL HENRY

Stylist

What makes you Iconic?

My creativity influences every part of me, in my personal and professional life. I bring unique interpretations to each situation with unconventional solutions. Creativity inspires me daily and brings success and fulfillment to my life.

What is your audacious dream?

My most exciting audacious dream is to experience spectacular health in mind, body, and spirit as I age. I understand the consequences of neglecting these areas and the opportunities with nurturing them. Every day, I am motivated to deepen my practice in all three, knowing that achieving my health dream gives me the best chance at making other dreams come true.

Who do you consider to be an Icon? Why?

At 98, David Attenborough is one of my favorite Icons! I am inspired and in awe of his career passion, commitment, and longevity. Through his amazing documentaries that he describes as “love letters to the earth,” he is making the world a better place.

Bea Vergara

Designer

What makes you Iconic?

What is your audacious dream?

Who do you consider to be an Icon? Why?

Johnathan Jena

Copywriter

What makes you Iconic?

As a voice for the visionary and a message maker for the Mavericks of the world, my boundless passion for extraordinary people makes me iconic. My ability to amplify their unfiltered genius, so they can be seen beyond sight and felt beyond touch is my greatest power—one I use daily to deeply & indelibly change the lives of millions.

What is your audacious dream?

My audacious dream is to leave every person I meet better than I found them, and one word, one conversation, and one person at a time, brighten the world. My cause is to bring love back into businesses by helping them embody their heart’s callings without watering themselves down or dimming their Iconic brilliance. And on a more whimsical note, I’d love to play drums in a stadium show in front of thousands and visit every big amusement park in the U.S.

Who do you consider to be an Icon? Why?

Most would name big names and celebrities, but to me, it is my parents. To me, an Icon is someone worthy of veneration not just for their net worth or their accolades, but for their embodiment of humanity and love, and no one is richer when it comes to this than them. I was born 1 pound 14 ounces, and through 21 surgeries, the passing of my Twin brother William, and countless sleepless nights and travel to and from Boston, they showed up for me with inexorable faith and love beyond measure. Without them, I would not be here. It is a miracle that I am alive to write these words, and I am grateful every day for the gift of life and to have parents like them in mine.

Qendresa Ibrahimi

digital partnerships manager

What makes you Iconic?

My ability to communicate with clarity and purpose is what makes me stand out. I have a knack for understanding the needs and goals of everyone involved, creating a seamless flow between vision and execution.

What is your audacious dream?

My dream is to create a life where success in my career flows effortlessly with the time I cherish at home. I believe in achieving big goals without sacrificing the moments that matter. Finding that balance between leading bold projects and being present in my personal life is not just a dream—it’s my mission. Because when we can live fully in both worlds, we are unstoppable.

Who do you consider to be an Icon? Why?

The true icons in my life are the women who have quietly shaped my world—my mother, my sisters, and the countless everyday women who embody resilience, grace, and strength. While the world celebrates famous icons, I believe the unsung heroes—remarkable women with extraordinary lives—are the ones who truly leave a lasting impact. They inspire me to elevate those around me, always remembering that greatness starts from within.

Maru Hernandez

Editor

What makes you Iconic?

I think my readiness for anything makes me iconic. Are we having a quiet night watching The Mummy trilogy? I’m down. Heading out to a rave in an abandoned building? Count me in. Found a flash sale for a 15-day trip to Peru? Let’s gooo!

What is your audacious dream?

My audacious dream is to build a hacienda in the Mexican countryside. It would need to have a vineyard, a koi pond, a chicken coop, and a cozy doggy den to house at least 10 chihuahuas—fulfilling my dream of becoming the crazy rich chihuahua lady.

Who do you consider to be an Icon? Why?

I consider RuPaul to be one of the greatest icons of our time. His unapologetic fierceness and authenticity inspire countless people to love and embrace their true selves. To me, that’s the most iconic thing anyone can do.

Our APPROACH

BEYOND CONVENTIONAL.
BEYOND EXPECTED.

WE SEE WHAT OTHERS MISS

WE CREATE WHAT OTHERS CAN'T

WE DELIVER WHAT OTHERS DON'T

JOIN THE ICONIC

This isn’t for everyone. This is for the extraordinary few ready to:

Ready to claim your

ICONIC STATUS?

Iconic Empires partners exclusively with select brands ready to transform influence into empire. Speak with us about whether this is the right fit for you.