About Iconic Empire
Hello Potent Impact.
Hello Disruptive Legacy.
Hello Audacious Pricing.
Iconic Empire is the home of Luxury and Premium strategy for expert brands. We work with and represent some of the most exciting experts, authors, speakers and CEO’s on the planet to help them create audacious impact.
Most of our clients have had success already. They’re seasoned. They’re brilliant.
Launching or relaunching their personal brand or business is deeply meaningful. They’re creating a legacy. They’re creating their dynasty.
They want to be presented in the right way. They want to get a serious impact. They want to start BIG.
Iconic Empire’s “start at the top” strategy leveraging the best of a luxury business strategy for elite experts has revolutionized the personal brand space.
If you’re gifted and ready to make an extraordinary impact… you’re in the right place.
Welcome home, Icon.
ABOUT
Kathryn Porritt
Kathryn is the leading Premium and Luxury Offer Business Strategist in the world for personal brands and CEO’s transitioning to their legacy business. If entrepreneurs want to know how to create a potent personal brand that sells million-dollar offers to luxury clients, they work with Kathryn to achieve this.
More than a Business Strategist, Kathryn has a background in entrepreneurship herself, having founded and run multiple multi-million dollar global companies, authored a book with Penguin-Viking and revolutionized luxury branding and marketing for experts, leaders and personal brands with her Laws of Luxury and Hypertargeting processes based on a luxury business model.
Kathryn helps her clients identify their true passion, and then crafts their brand and offers to create an Iconic Empire business, and then partners them to create massive impact through their commercialization opportunities. Kathryn works with some of the most exciting CEOs and thought leaders on the planet.
Based in Australia where she serves her clients globally, Kathryn is a Mom to two adult children (Penny and Darcy) and two Labradors (Cybil and Angus), and a wife to her diplomat husband David.
Meet Our Team
Kerry Sheppard
Brand Manager
WHAT MAKES YOU ICONIC?
I see what people can’t yet see in themselves. After 25 years building businesses, coaching entrepreneurs globally, and generating over $100M in sales, I’ve developed an instinct for identifying what makes a person or brand truly extraordinary and building the strategy to match. I don’t just position brands. I build empires.
WHAT IS YOUR AUDACIOUS DREAM?
To build a body of work that funds a life of genuine freedom. Travel, laughter, and time with the people I love most. Work that makes a real difference for clients and communities. A legacy my kids are proud of. I want to be generous with my time, my resources, and my presence, and I want to do it all with peace and joy. That’s the empire I’m building.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
Kendra Scott. She built a billion dollar brand from her kitchen table in Austin, Texas, with family, generosity, and joy at the center of everything. What moves me most is that her success never came at the expense of her values. She gives back in a real and generous way, she shows up fully for her family, and she built something that reflects who she actually is. That’s the standard. Build something extraordinary and stay completely yourself while you do it.
PENNY MEALING
Brand Manager
WHAT MAKES YOU ICONIC?
I love being immersed in momentum and genuinely thrive when I’m busy and in motion. That energy translates directly into how I work: I bring a highly organised, meticulous approach to every detail. I’m drawn to planned, structured environments and love a well-considered roadmap, that same precision shows up in how I design and manage client journeys. I don’t believe in one-size-fits-all solutions. Instead, I focus on creating tailored, carefully mapped-out strategies that align with each client’s goals, ensuring every detail is intentional and every step builds toward meaningful outcomes.
WHAT IS YOUR AUDACIOUS DREAM?
To show my daughters that ambition and adaptability can coexist, that a meaningful life is built through considered risk-taking, intentional pivots, and continuous growth. I aim to lead by example, combining courageous decision-making with calm, precise execution, and creating a life where growth is both intentional and limitless.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
Melanie Perkins, an Australian founder who has redefined global design accessibility through clarity of vision, disciplined execution, and remarkable scalability. Her ability to take a complex problem and turn it into something simple, intuitive, and globally impactful reflects the power of structured thinking, persistence, and long-term vision. She is a standout example of how thoughtful design and meticulous iteration can create worldwide change.
Rachel Coutlis
Booking Manager
WHAT MAKES YOU ICONIC?
What makes me iconic is my ability to stay calm, grounded, and solution-focused in the middle of chaos. Working in fast-paced environments has taught me how to navigate pressure with composure, adaptability, and confidence. I’ve learnt that true leadership is often about being the steady presence others can rely on, especially when things feel overwhelming. No matter how busy or unpredictable things become, I pride myself on bringing clarity, organisation, and a sense of calm to every situation.
WHAT IS YOUR AUDACIOUS DREAM?
My audacious dream is to become a true lady of leisure, travelling the world and experiencing different cultures through food, people, and connection. I would love to spend my life exploring hidden gems, dining at incredible restaurants, wandering through local markets, and immersing myself in the unique traditions of every place I visit. For me, food tells a story, and the idea of building a life filled with adventure, beautiful experiences, and meaningful moments around the world is incredibly exciting.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
I consider Jacinda Ardern to be an icon because of the way she has redefined modern leadership with empathy, strength, and authenticity. She has shown that compassion and decisiveness can coexist, and she led through some incredibly challenging moments with grace and humanity. I deeply admire how she balanced motherhood while leading a country, all while remaining grounded and genuine. Her ability to lead with both emotional intelligence and conviction has made her an inspiring example of what strong leadership can look like.
BEA VERGARA
Designer
WHAT MAKES YOU ICONIC?
My authenticity and my commitment to continuous growth, both in business and in life. Whether it’s pushing myself in my fitness journey or evolving as a leader, I always show up as my real self. I lead with heart, resilience, and the determination to keep moving forward, no matter the obstacles. I’m passionate about creating a lasting impact and inspiring others to level up and become the best version of themselves.
WHAT IS YOUR AUDACIOUS DREAM?
My audacious dream is to empower thousands of entrepreneurs and freelancers, especially in the Philippines, to build businesses that give them financial freedom while living life on their own terms. I want to create a ripple effect of transformation, where people embrace their full potential, balance success, health, and purpose, and create a life they love.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
I consider Leila Hormozi to be an icon. Her balance of strength, humility, and leadership is inspiring. She’s built multiple successful businesses while staying true to herself, lifting others up, and showing the power of resilience and hard work. I admire how she leads with both heart and strategy, proving that success doesn’t have to come at the cost of authenticity or kindness.
Zena Arroyo
Social Media Coordinator
WHAT MAKES YOU ICONIC?
My passion for helping others succeed, never confining myself to a role. I continuously grow my skills to show up fully for the people I serve. When a door closes, I don’t see failure. I see redirection. I believe every setback is quietly pointing me somewhere better.
WHAT IS YOUR AUDACIOUS DREAM?
To travel the world with my family while doing work that truly matters. And somewhere in between the adventure, a peaceful farm to come home to. A place to breathe, slow down, and simply be.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
Lea Salonga. A girl from Manila who became a Broadway legend and Disney princess voice, proving where you come from never limits how far you can go. Her resilience reminds me that redirection is never defeat. As a fellow Filipino, she makes me proud every day.
TAUSEEQ ASHRAF
Tech Manager
WHAT MAKES YOU ICONIC?
I don’t just build – I obsess over the details until everything clicks. I catch the things most people scroll past, fix the things no one asked me to fix, and won’t sign off until it feels right. What drives me is that moment a client sees something come to life exactly the way they imagined it. That never gets old.
WHAT IS YOUR AUDACIOUS DREAM?
To live and work from coastlines around the world – laptop open, ocean in sight,
building things that matter. Hit every goal I’ve set for myself first, then share my
story to inspire others to design a life without borders.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
Kathryn Porritt. I’ve watched her build an entire ecosystem – and do it with a level of precision and boldness that most people only talk about. She showed me what it looks like when someone truly operates at the level they teach. That raised my own standard for everything I build.
GIAN MONTENEGRO
AI Specialist
WHAT MAKES YOU ICONIC?
I build AI Systems for founders who refuse to run their company from inside the inbox.
WHAT IS YOUR AUDACIOUS DREAM?
I dream of creating a product that will positively impact people in all walks of life
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
Andrej Karpathy. He builds AI from first principles in public, and he refuses to gatekeep what he knows. Most people in AI either talk over their audience or sell them a black box. Karpathy does neither. He shows the work. That’s the standard I hold myself to. The founders I build for don’t just get a system that works, they understand why it works, and they get to keep that understanding.
KAYLA PEARCE
Partnerships Manager
WHAT MAKES YOU ICONIC?
What makes me iconic is the rare intersection of executive leadership, world-class relationship building, and investigative excellence. Having built strategic partnerships for prestigious brands such as BMW and Ferrari, led a leading PR and media firm as General Manager, and served as COO of Iconic Empire in it’s former guise ‘Business Bravery’, I developed a reputation for connecting people, opportunities, and influence at the highest level. I then pivoted my career, transitioning into the police service where I worked as an Investigator within the Criminal Investigation Branch. This experience further refined my ability to build trust, navigate complexity, and uncover insights others often miss. Today, as Partnerships Manager at Iconic Empire, I bring a unique blend of commercial acumen, emotional intelligence, strategic thinking, and discretion: creating powerful partnerships that drive meaningful impact and lasting legacy.
WHAT IS YOUR AUDACIOUS DREAM?
My audacious dream is to create a life defined by freedom, influence, and extraordinary experiences. I am committed to building a luxurious lifestyle, rich in meaningful relationships, inspiring people, and unforgettable places, while continuing to expand my corporate expertise and leadership capabilities. I aspire to travel the world, immersing myself in diverse cultures and opportunities that broaden my perspective and elevate my impact. Professionally, I am driven to play a significant role in the exciting growth trajectory of Iconic Empire, helping forge powerful partnerships and contribute to a legacy that transforms lives, businesses, and industries. Ultimately, my vision is to live a life where success is measured not only by achievement, but by the depth of connection, contribution, and experiences I create along the way.
WHO DO YOU CONSIDER TO BE AN ICON? WHY?
I consider Taylor Swift to be a true Icon. Not iconic because she’s talented. The music industry is full of talented people you’ve never heard of. She’s iconic because she made a decision, at the kind of scale that would break most people, to own her story completely. When her masters were sold without her consent, the industry expected her to quietly absorb it. Instead she re-recorded her entire catalogue, turned an act of corporate betrayal into the most powerful brand statement of the decade, and made her fans feel like they were part of a revolution rather than just consumers of a product. That’s the thing about true icons. They don’t just survive the narrative. They write it. What I respect most about Taylor is that she understands something most people in any industry miss entirely: your community is not your audience. They are your people. She treats every single one of them like they are the most important person in the room, and she has built a level of loyalty that no algorithm, no trend cycle, and no competitor can touch. She also refuses to stay in the lane her industry assigned her. Country. Pop. Folk. Indie. She moves where her genius moves her, and the world follows. That’s not branding. That’s conviction. Icons aren’t built by playing it safe. They’re built by people who know exactly who they are, even when every external signal tells them to shrink.Taylor Swift never shrank.
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