Credentials Get You Considered and How to Position Yourself as an Expert Does the Rest
Positioning decides which expert a buyer picks. Kathryn Porritt on what a buyer is actually reading when they cannot judge the craft.
Category: Positioning and Authority
How Do You Get Paid for Speaking Engagements When Every Stage Offers Exposure?
Paid speaking follows position rather than persuasion. Kathryn Porritt on why the free invitations keep arriving and what changes when the room is the offer.
What It Takes to Become the Obvious Choice in Your Industry Before Anyone Compares You
The obvious choice is the practitioner a buyer has stopped comparing. Kathryn Porritt on building a category of one.
Expert Positioning and the Five Places Experts Accidentally End Up
Most experts inherit a position instead of choosing one. Kathryn Porritt on the five places they end up, why four of them cap you, and how to pick the fifth on purpose.
Authority Positioning, or Why Being Excellent Is Not the Same as Being Chosen
Authority positioning makes comparison impossible, so buyers stop weighing you against others and start asking for access. Kathryn Porritt on the four moves that build it, in order.
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